The show is about delivering to the community what the government has done, it consists of Municipalities that are recorded for 5 minutes and played at the beginning of the show, all the government department i.e. Department of Transport, Department of Economic Development, each department has the time allocation of 25 minutes daily etc. This show is also made by the SABC Education it too has time allocated for it 90 minutes daily.
From what I have learnt when I approached sales about the show was that this show is considered prime by the government. Understanding very well that their target listenership or rather their target market is by that time listening that will be your Businessman from all the LSM’s and every working individual. And the tone of the show as well goes very well with what they need to deliver, which I think the presenter is doing a great job in handling or dealing with our clients (government). So learning this information has put some light in my reviewing of this show.
However, SABC Education also sees much potential in this slot because they believe their targeted listeners are all settled. And to them as well this show is prime, so looking at how all this information need to be shed all in one day or should I say in one show, delivered by one person (presenter).
“Well defined goals very quickly expose activities that are hindering progress toward certain objectives”
