Career Opportunities - Brand Specialist Ukhozi FM
We are hiring
POSITION: BRAND SPECIALIST (UKHOZI FM)
REPORT LINE: MARKETING MANAGER
SAP POSITION ID: 60017960
SCALE CODE: 402
Main purpose of position
To ensure that the station’s brand remain recognisable, up to date and exciting to all internal and external stakeholders and to make sure that all brand campaigns are executed in line with the station’s marketing strategy for maximum returns on revenue and audiences.
Assist the Marketing Manager to develop and implement a marketing strategy for the station or business unit.
Plan campaigns, launch, and maintain a sustainable brand marketing programme by identifying and analysing audience segments, key areas and opportunities thereof. 30% Marketing Manager Business Unit Manager Brand Specialist
Keeping abreast of all content plans from channel suppliers and station teams, in order to collate programming highlights for marketing purposes.
Continuous monitoring of competitor activity to ensure station Marketing strategy adapts to changing business environment.
Assist Marketing Manager with development and implementation of product marketing plans, focusing on Through-the-Line aspect of campaign roll-out.
Liaise with On-Air teams and Digital specialists, as well as external agencies, to create briefs, conceptualize and implement different phases of station projects/campaigns.
Leverage relevant content to create engagement opportunities with the consumers to drive Product Uptake and grow digital communities.
Oversee activations and campaigns: continued tracking of actual spend against budget and informing managers timeously of potential over-spend and risks.
Presentation of post campaign reports and budget reconciliations to management.
Provide constant feedback reports or presentations of all marketing campaigns.
Source and analyse digital statistics for specific campaigns, for client and stakeholder feedback purposes.
Monitor and report on the operational risk and compliance matters.
Implement internal control measures to ensure good governance – ensure all events are insured with internal Insurance department.
Ensure contracts and/or trade exchange documentation are completed and signed ahead of any event or campaign starting.
Manage financial risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations.
Liaise and sustain rapport with all media players.
Interact with station service providers and ensure alignment to specific marketing strategy.
Manage, maintain and expand customer relationships, exploiting specific needs and anticipating new opportunities.
Champion the business partner relationship constantly seeking out ways of adding further value to the business through collaboration, coaching, education and appreciation of the business priorities.
Creating value in each customer interaction and focusing on the total customer experience.
Customer queries/ complaints resolved in accordance with service standards and SLA’s.
Effective briefing and communication with departmental and other station staff for successful execution of projects.
Individual coaching, counseling and mentoring conducted on an ongoing basis to meet performance needs.
Effective and efficient utilization of team members in accordance with production requirements to ensure delivery.
3 Year IMM diploma or equivalent marketing qualification (NQF level 6)
Digital Marketing Qualification
Experience in broadcast media environment
3-5 years’ experience of the major marketing disciplines required: brand planning, digital marketing, advertising, media planning etc.
Online campaign management
Multi-platform campaign management
Media planning and advertising principles
Supply chain processes
Events planning and execution
Social Media engagement
Budget planning and management
Planning and Organising of resources and information
Report writing and record keeping
CLOSING DATE: 08 July 2022